Is Good Good Enough? What If Great Is Possible?

 Something that a mentor taught me many years ago is that Good is the greatest enemy of Great. We can easily become complacent with doing good.  Our business is good. Our families are doing good.  Our lives are good. To move to Great might present a risk, is it a risk worth taking?

 No matter what you do there will be decisions to make and consequences to those decisions. In our company goals at RE/MAX Ability Plus, we have chosen to pursue greatness in one area and know that requires us to abandon others. For us, our goal is to be the very best place for top producing REALTORS and teams to practice their businesses. To do that we knew we had to not follow normal real estate business models where you hire large amounts of new agents and help them start their careers. New agents require a large amount of time and resources, both financially as well as human resources to help them get off the ground and protect them and their companies from liabilities. Under that traditional model, there is a heavy allotment or resources directed toward those new agents, and the top producing agents get a very small amount of the time and resources from their broker because they are already self-sufficient without a lot of help. 

 What we wanted to do was to turn the model upside down and allocate all our resources to those top agents to help them be even more productive, to grow their businesses to levels they had never dreamed possible. We choose to do one thing great rather than many things good.

 How about you and your business? Your family? Your life? Are you trying to be good at everything, or are you looking to be great at the really important things? That is ultimately the choice all of us must make.