Is it possible that you are paying WAY too much for your admin work? If you are doing it yourself to save money, I almost guarantee it! What is the value of your time? What is your most productive activity? What activities by you actually generate the most income?
You say you cannot afford to hire someone to help you with your administration and marketing duties? I completely understand, I stood firmly where you are now. I am cheap, I openly admit it. I used to hedge it and say I was frugal, but as I have grown older I now can embrace who I really am. When I first started a career of selling new homes for builders, my builder provided an assistant for me one day a week so I could have a day off. If I wanted someone to help me any other day, I would have to pay out of my pocket and hire them myself. My mentor kept after me to hire someone to do my marketing, to help with paperwork, so I could focus on the phone and getting in front of more people. My thoughts were that I was good at multitasking and there was always down time.
My mentor challenged me to do an experiment, I was instructed to go through my calendar and for every hour I was with a client face to face I was to divide that number into my income. The results were stunning, for every hour I spent face to face I was earning 250.00, and this was my first year in the business far from my peak earnings, and it was 1983! What is your time worth if you divided it by those activities that are your peak activities, be it getting on the phone, face to face appointments or maybe the Buffini Drop Bys?
Some of you might be about to become ill thinking that you have been paying maybe thousands of dollars an hour to stuff envelopes, create marketing flyers, or drive to drop off those flyers in flyer boxes at your listings. Because some of you have been doing exactly that!
That is why we at RE/MAX Ability Plus focus so hard on taking all those obstacles away from our agents, let someone on our staff do it. We have created dozens and dozens of programs that agents can choose to do what they needed done a la cart so they can focus their time on where they actually maximize their businesses. Why waste your time stuffing envelopes, stamping postcards, driving flyers out to listings, or any myriad of activities that need to be done, but not by top dollar agents.
This could be why the agents who join us see an average of 31% increase to their businesses their first year, I am not talking commission, that is usually much higher, but business volume. To make this illustration I pulled the numbers of a couple agents who joined us already at the top of the game, but with the ability to focus on more production rather than busy work the numbers have been mind blowing.
Team One: After 17 years with a large local independent as one of that companies top teams their first half year with us was a 68% increase in business over the last year with their old company, the first full year added another 63% to their business, the next year was another 35.5%. If you look at the full two and a half years they grew their business 259%!
Individual Agent Two: After being recognized as the # 1 Individual Agent for another national brand for the State of Indiana and # 3 throughout all of the Ohio Valley saw her business grow by 81% after just 9 months with us the first year and added another 49% her first full year. Overall in a year and nine months increased her already impressive business by 172%!
There is more to their stories, but freeing them up from tedious tasks to set them free to grow was a large part of it.
What are you doing that you should look for someone else to do to set yourself free?
